Deployment of Restofair in Kuwait

ECF Group continues its expansion in the Middle East with the deployment of the Restofair brand in Kuwait. This entry into a new market in the Persian Gulf is part of a partnership with the Alyasra Group and includes the opening of a showroom in the capital, Kuwait City, at the end of 2024 — the first cornerstone of this development project in the country.

A Restofair showroom opened its doors in December 2024 in Kuwait City.
This new location further strengthens Restofair’s regional presence in the Middle East. The showroom will feature a unique range of hospitality and catering equipment products. Most of the globally listed suppliers of ECF Group will support this expansion project.

To grow its presence in the Kuwaiti market, ECF Group remains true to its expansion strategy: identifying trusted and leading partners in targeted markets. This approach has proven successful in previous ECF Group projects in Oman, the Maldives, the Seychelles, and Saudi Arabia. In Kuwait, ECF Group has partnered with Alyasra Group, a company with 3,000 employees and operations in the food and retail sectors. This partnership is based on a franchise agreement.

Alyasra was founded in 1958 by Yusuf Alsager in Kuwait City, and has since grown into a leading group in the region, with established operations throughout the Middle East. ECF Group is proud to count Alyasra among its key partners. This development project in Kuwait is built on a foundation of shared values and vision between the two groups.

This new opening by Restofair International is part of a long-standing strategy for the Group in the region. Restofair International’s presence in the Middle East dates back to 2004, with the opening of the first Restofair-Rak store in Dubai, in partnership with Rak Porcelain. Since then, Restofair has continued to grow and has become a leading player in the region, with operations in Oman, the Maldives, the Seychelles, and more recently in Saudi Arabia (including the opening of a cash and carry in Riyadh in December 2023).

To provide top-tier service to its clients in the region, ECF Group relies on a unique platform that includes an international purchasing center, an efficient logistics network with a 10,000 m² warehouse in Jebel Ali (Dubai), and a management team led since 2022 by Yann Dhalluin.

ECF Group intends to continue expanding in the region, particularly by strengthening its presence in Saudi Arabia (notably Jeddah) and by developing new franchise and distribution partnerships.

Yann DHALLUIN, CEO of ECF Middle East, stated:

“We are delighted to announce the opening of a new Restofair retail outlet in Kuwait, in partnership with ALYASRA. This collaboration combines Restofair’s expertise in hospitality equipment (OS&E) with Alyasra’s in-depth knowledge of the local market. Together, Restofair and Alyasra will be able to support the hospitality industry in Kuwait and provide it with the tools it needs to thrive.”

George Abi Najem, CEO of Alyasra, added:

“This partnership marks an important milestone for Alyasra Group, as we continue to focus on distributing high value-added products. The introduction of Restofair aligns with our mission to bring global concepts to the local market, thereby enriching Kuwait’s vibrant culinary landscape. This collaboration also highlights Alyasra’s commitment to meeting the growing demand for premium culinary experiences in the region.”